I’m often asked the question, “When should I start to think about my organization’s annual report?” The answer? 365 days per year! Whether you run a non-profit or for-profit business, I counsel my clients to keep a file throughout the year of photos, data points, artwork, success stories and other content you may want [...]
Dawn of Designs is thrilled to have collaborated with Protect My Shoes on three prints featuring Sea Turtles, Seashells, and Pineapples on a natural light canvas fabric. We joyously designed this beach-inspired Coastal Collection to convey all those easy breezy vacation vibes. Olivia, founder of Protect My Shoes developed environmentally-friendly shoe stuffers [...]
Most of us know intuitively, that as important as it is to serve others with excellence, it’s equally important to practice self-care. For some, this means a little pampering, like a massage periodically. For others, it’s time at the gym, clothes shopping, car shopping and the like. For me, it includes martinis with good friends, [...]
In some instances, a client of mine will have a really great marketing idea! It may be based on instinct, or a hunch, or a clear and profound understanding of what moves their consumers. But, they haven’t the slightest clue of what it looks like. Try going off of those directions! Sometimes the answer [...]
The other day, I dashed into the pet store to get some Nutro Dog Food for Dash. I was in a rush, so when I first glanced down the row where I find Nutro, the brand I’ve been buying for 5 years, I didn’t spot the familiar bag with the pink stripes running down the [...]
Basketball fans see March as the pinnacle of the college basketball season, the Irish see it as a St. Patty’s Day placeholder and non-profit organizations in Florida know it as high season for fundraising – with galas and luncheons galore! Don’t let the high minded spirit of non-profits fool you; this is an intensely [...]
I happen to count myself among those who believe that a handwritten note goes a long way…today more than ever! There are many reasons, but most importantly, a handwritten note conveys a sense of importance. It’s easy to send an email or text to acknowledge the individual who has extended his- or herself for [...]
The Palm Beach Ladies first came to life years ago, when I illustrated a shower invitation for a friend – and my imagination ran away with the classy ladies who live the good life! They’re nothing like The Housewives of Orange County, New York, Atlanta or New Jersey. They’re simply the ladies who play, [...]
Here’s how: 1. Quality ingredients. With your martini, it’s high quality liquor – Grey Goose, Kettle One, Russian Standard…perhaps Bombay Sapphire if you’re a gin drinker. But, don’t skimp on quality here! With your logo, quality begins with the designer you choose. 2. Partake in the making. Even if you’re not preparing your martini, you still decide whether you [...]
A couple questions for anyone working in a membership-oriented business: Have you ever experienced a decrease in membership and not know why? Have you ever wondered about an effective strategy to increase membership? The answer to both questions is branding. If your messaging – what you say and how you say it – is inconsistent or insufficient in communicating membership [...]
